Released on = May 16, 2007, 7:05 am

Press Release Author = Jeanniey Mullen /Email Experience Council

Industry = Marketing

Press Release Summary = Widespread use and a thriving industry the driving forces
behind petition to spell \"email\" without a hyphen

Press Release Body = NEW YORK and Monterrey, MEXICO, May 16, 2007 - The Email
Experience Council is standing up for email and rallying marketers, publishing
houses and software providers around the world to pledge to spell the word \"email\"
without a hyphen by signing its \'Hyphens Equal Disrespect\' petition.




The significance of this simple, yet historical convention is explained by Jeanniey
Mullen, Founder of this international organization, and Worldwide Executive Director
and Senior Partner of Email Marketing at OgilvyOne Worldwide. \"Students of language
know that as new terms become accepted by the mainstream they evolve into shorter
words, single words and shed their capitalization and hyphenation,\" she says. \"Words
like \'Web site\' and \'on-line\' over time have become \'website\' and \'online\' as people
became more comfortable with them. \'Electronic mail\' has followed a similar
acceptance arc, becoming \'E-mail\' and then \'e-mail.\'\"




\"It\'s now time for \'the word\' to take its final step and become simply \"email,\"
signifying the ubiquity of this form of communication, which is now used by 97% of
all consumers and 94% of marketers, according to Forrester Research,\" said Mullen.




More than 130 individuals representing publishers, software companies and email
marketing practitioners have already stepped forward to support this initiative. To
review the list of signees and the organizations represented, or to join this
movement, please visit http://www.emailexperience.org/eec-petitions/.




About the Email Experience Council (eec)

The eec is a global professional organization striving to enhance the image of email
marketing and communications, while celebrating and advocating its importance in
business and its ROI value. The eec is committed to regularly conducting a broad
series of email initiatives for a variety of organizations that highlight the
positive impact and importance of email as a marketing tool, communications vehicle
and branding device. Additionally, eec members are setting the standards for email
through Marketing Roundtables. The eec members are representatives of other trade
organizations, agencies, advertisers, technology partners, clients and companies
focused on the potential of email marketing via mobile and other digital devices.
For more information about the eec, please visit www.EmailExperience.org





Web Site = http://

Contact Details = In the U.S.: Jeanniey Mullen, founder of the Email Experience
Council, jeanniey@emailexperience.org, (973) 204-0023

In Latin America: David Taboada, david.taboada@katalink.com, +521 (811) 284-0880